Mtech is an innovative digital solutions provider specialized in business development and farming software, offering its solutions and services worldwide. Mtech’s brand new platform SimplyCow is an easy-to-use mobile herd management and animal recording tool for farmers, and a foundation for an integral herd data ecosystem.
Quba has developed a new brand identity for SimplyCow, including Brand Guidelines and UI Kit, as well as worked on User Interface (UI) and User Experience (UX). The brand identity is comprised of comprehensive visual language, including a new brand mark, typography, iconography and color palette.
Quba worked closely with project owner Juho Kyntäjä and his team at Mtech to develop SimplyCow brand identity and app design. SimplyCow sets the foundation for animal breeding, milk production development, and monitoring animal health and animal product provenience in developing livestock countries. In developed livestock countries, the app is a handy tool for use in the cowshed or pasture to immediately record animal events. The data is then transferred to the dairy farm management system, where more extensive observations and analysis of the herd are made.
The Quba team first worked on the visual identity which resulted in the combination of a cow pattern and a bar chart with an uptrend to be associated with prosperity and growth. A unique mark is set to distinguish the SimplyCow app from its main competitors which typically incorporate simple animal icons in their branding. The mark’s rounded shapes aim to add friendliness to the new brand and perform as a base for the app’s smooth UI. Another important aspect when designing the SimplyCow mark was the ability to animate it for loading animations and video content. The new two-line wordmark appears in a popular sans serif typeface Poppins by Indian Type Foundry and Jonny Pinhorn with a tightened spacing which gives it a modern and techy look.
The app’s user interface was planned to be friendly-looking yet professional. Background colors were chosen to be light to maximize the contrast and, therefore, legibility of the text and data – the user’s main focus. Icons play an important role in the SimplyCow app as they are assigned to general functions the app is designed to execute. Thus, the aim was to develop simple-looking and distinguishable icons so that people with all accessibility levels can easily navigate through the app and carry out needed tasks. As for typography, the Poppins typeface used in the logotype was assigned to display numbers adding more playfulness to the app’s appearance. At the same time, Roboto by Christian Robertson was singled out as the app’s main font thanks to its perfect readability, even in small sizes.
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